Assessment of product target markets
The marketplace today is a very different environment and will keep evolving. To continue to be successful in business it is important to understand how recent changes have affected the market and what new customer trends have developed.
- To identify these changes, it is important to consider:
- Analysis of customer sectors and competitors in relation to the product
- Market segmentation and new product opportunities.
- Analysis of market share and product value.
- Tailored marketing plan to analysis outcomes.
- Sales profiling to identified customer sectors.
- Short and long term sales planning.