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Market identification - Adding value and product / service differentiation

In today's competitor environment, the customer will not purchase by price difference alone, as the customer tends to seek the most beneficial package available to purchase. There is a fine line between adding value and loosing margin, or differentiation and losing sight of the core product / service function by using tools such as:

  • Adding services as a standard.
  • Product modifications.
  • Financial benefits.
  • Upgraded versions.
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